This campaign was created to strengthen the presence of BYD in Ethiopia through MOENCO by delivering a cohesive and visually engaging marketing experience across multiple platforms. The project combined a wide range of campaign elements including a TV commercial, launch events, roadshows, influencer collaborations, and digital advertising. The overall direction focused on presenting BYD vehicles as innovative, modern, and premium while creating strong audience engagement both online and offline.
My Role
My role in the campaign was centered on developing the visual identity and creative materials used throughout the rollout. I designed the key visuals for the launch events, created branded event materials, and developed a variety of digital advertisements used across social media and promotional platforms. My work combined professionally sourced photography with AI-assisted creative techniques to produce polished, localized, and impactful visuals that aligned with the campaign’s modern direction while incorporating Ethiopian landscapes and cityscapes to create a stronger connection with the local audience.
