The goal was to create engaging campaign visuals for a range of Diageo brands across seasonal promotions, product activations, and tasting events. The projects included Christmas and holiday campaigns that offered complementary items with select purchases, as well as promotional discount campaigns for Ethiopian Christmas and Epiphany celebrations. In addition, the work covered experiential marketing activities such as tasting events for Singleton and Casamigos. The overall creative direction focused on elevating each brand’s presence, driving consumer engagement, and communicating promotional offers in a premium and visually appealing way while remaining true to each brand’s identity.
My Role
My role was to develop the visual concepts and campaign assets used across both print and digital touchpoints. I created key visuals that communicated the unique message of each campaign and adapted them into a wide range of materials, including roll-ups, signages, display boards, event branding, digital screens, and social media content. Working across multiple brands and campaign objectives, I ensured that every execution maintained a consistent visual language while effectively capturing attention and supporting the overall marketing goals.
