Open for new partnerships
About me
I’m Kidist Belay, a brand and visual designer based in Addis Ababa, Ethiopia, working with businesses and teams worldwide. I’m interested in building identities that have a clear point of view, thoughtful enough to mean something and flexible enough to live beyond a single piece of work.
My background in architecture influences the way I approach design. It taught me to think in systems, relationships, proportion, and context, to look beyond individual elements and understand how they work together as a whole. I brought that way of thinking into graphic design, where my work has grown across branding, digital design, art direction, and motion.
I like understanding what makes a business distinct and finding ways to make that distinction visible. I care about the details, but I care just as much about the idea behind them. For me, good design is clear without being obvious, distinctive without trying too hard, and intentional down to the smallest decision.
Working across different industries and types of projects has taught me to adapt my thinking without losing the clarity and intention behind the work.
Let’s create something amazing together!
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