The goal was to promote the Commercial Bank of Ethiopia's mobile banking app by showcasing its wide range of digital services through a cohesive social media campaign. The campaign highlighted how users could conveniently complete everyday transactions—from paying utility bills and purchasing telecom services to booking travel and accessing entertainment services—all within the app. The creative direction focused on making each service easy to understand while reinforcing the app as a modern, reliable, and convenient banking solution.
My Role
My role was to develop the Art direction and visual assets for the campaign from concept to final execution. I designed clear UI walkthroughs illustrating the steps for using each service within the app, created mood boards for photoshoots covering the telecom, travel, and entertainment service categories, and art directed the shoots to closely match the approved creative vision in a white studio setting. After production, I professionally retouched and composited the photographs into polished, high-quality social media visuals that aligned with the campaign's clean and modern aesthetic.
