The goal was to create a sophisticated and visually compelling digital campaign for LA GARE by Eagle Hills Properties that would attract potential buyers and position the development as one of Addis Ababa’s most luxurious residential destinations. The campaign focused on showcasing the elegance, modern architecture, and premium lifestyle offered by the project through high-end static and motion design content tailored for digital platforms, primarily Instagram. The overall direction aimed to build aspiration, increase brand visibility, and create strong engagement with audiences interested in luxury living and real estate investment.
My Role
My role in the project was focused on designing visually refined promotional content that aligned with the premium identity of Eagle Hills and the LA GARE development. Using rendered images provided by the client alongside AI-assisted creative techniques, I created a variety of static and motion graphics for social media campaigns. The designs combined modern layouts, elegant typography, and polished visual compositions to communicate the luxury lifestyle of the destination while maintaining a consistent and upscale visual identity across digital platforms.
